Eliminate execution risk
by validating with design
Most teams build too early. We design the simple, testable version of your product, needed to validate, learn, and raise—before writing a single line of code—all within 14 days.
The problem
Strained teams widen the gap between insight and shipped product.
Pitch deck disconnect
Founders pitch a vision with static slides investors can’t experience
Launch delays
Nice-to-have features slow down execution and kill momentum
Code-first gamble
Teams burn $100K+ building software before validating desirability
Slow validation cycles
Heavy teams and code-based prototypes make iterations slow
The solution
Gruow is built to eliminate these four blockers — nothing more.
Guaranteed investable asset
A tangible, interactive prototype investors can use, not imagine
Hero-flow focus
We narrow scope to essential flows needed to validate desirability
Rapid desirability proof
Validate demand in days with a high-fidelity prototype
Fast iteration = efficiency
Near instant updates based on new insights or user tests
We offer one service
Gruow excels in solution-validation. You give us your validated summarized inputs—who the user is and what hurts them—and we turn those insights into a clickable, high-fidelity, solution-driven prototype that you can then test.
Our service is designed for
Startups
Early-stage founders with strong industry knowledge but lack adequate in-house design expertise. They need a tangible, professional prototype to demonstrate their vision to investors and secure early funding.
Enterprises
Product teams within larger organizations who are looking to explore a new market opportunity. They need a dedicated partner to create concepts quickly without diverting internal resources from the core roadmap.
Consultants
Consultants and agencies delivering strategy, who want to bring their recommendations to life. They need high-fidelity product visualization to help their clients experience the value of a proposed product strategy.
How it works
From verified idea to investable asset in 5 steps. The process is fast because all thinking is done upfront.
Share your idea
You book a short call and introduce us to your project idea and the work done to validate it. To help us stay aligned, please read our Idea Validation Guide.
Strategy workshop
We engage in a 90-min session to unpack users personas, define outcomes, map flows, and create your sprint brief. We function as an extension of your team.
Execution
We take the brief and design your MVP prototype: think flows, interfaces, interactions, and a clickable prototype ready for real users.
Delivery
You get the live prototype link, landing page for leads, and clean Figma file with usage guides for your engineering team. This gets you ready to pitch or build.
What founders are saying
Gruow is a vital cornerstone for our internal projects and that of our clients, offering top-tier aesthetics and fast prototypes before we break the bank.
Ross P.
Founder, ARPA Hellenic
Gruow completely transformed our Ul in just a few weeks. Their team understood our vision and brought it to life with creativity and real efficiency.
Samuel E.
Founder & CEO, Fidio Inc.
Gruow quickly simplified our money transfer flows, setting a strong visual direction for our internal team. The result was a much better UX.
Philip O.
Co-founder, Bongo
These guys are the best! The design speed and adaptability we required was exactly what George and his team provided. Couldn’t be happier.
Apostolos P.
Compliance Lead, IDataRoom
About us
We are an innovation agency based in Waterloo, Canada. We understand the immigrant founder journey and the Canadian tech landscape. We strip away the agency nonsense—retainers, bloat, and endless meetings—to give you exactly what you need to win: Speed and Clarity.